Top must-know affiliate marketing trends 2023
It is hard to believe, but the year 2022 is coming to an end. Last year Affiliate business acquired a lot of competitive players, new verticals, and HQ traffic volumes. So it means the demand from advertisers has grown too.
The ADxAD and C3PA teams would like to summarize the results of the past year and tell you what in our opinion the affiliate industry will focus on in 2023.
LATAM will be on the top in 2023
For the last month of 2022, the whole world followed the World Cup in Qatar. And, expectedly, betting was at the top at that time - everyone was trying to have time to bet on their teams. But Argentina became the champion, snatching victory from France in the last match. And that victory will undoubtedly affect affiliate trends in the first half of 2023. The trend for Latin GEOs is expected, so don't miss the opportunity - launch advertising campaigns on LATAM.
Neural Networks and Virtual Reality
People have been investing in NFT projects for the last few years, and in 2023 the affiliate business is expected to start in the meta-universe. We assume that affiliate marketing will be active in the metaverse. The audience of virtual reality will be the target audience for advertisers.
Mainstream Dating
Mainstream Dating is a stable and very competitive vertical. Every year there are new affiliate programs, the number of advertisers and offers is growing, and the quality of traffic increases. Being experts in such traffic, we can confidently state that we expect that in 2023 the number of people who want to earn on mainstream activity will increase.
Bigger budgets
More and more companies in the market are analyzing how convenient and effective it is to cooperate with CPA networks for business development. That, in turn, brings consistently high profits and results for all participants in the transaction.
One thing is certain, the budget allocated for affiliate marketing will be multiplied, as it delivers results to brands and profits to affiliates. As budgets increase, advertising campaigns improve and achieve more successful results.
Cryptocurrency and NFT
This niche offers some of the most competitive referral programs and commission rates with huge profit potential. Unlike cryptocurrencies, NFTs are new to the crypto industry. There are already several NFT trading platforms and creating affiliate programs to promote these platforms.
Of course, we do not urge you to work only with the above-expected trends in 2023, but you should definitely pay attention to them.
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The ADxAD and C3PA teams wish you a Merry Christmas and a Happy New Year!