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How to use TikTok for your marketing strategy in 2021?

How to use TikTok for your marketing strategy in 2021?

Pandemic is still in charge, and it means that people probably spend most of their time being home. The ‘at-home’ activities include remote work support, education, e-commerce, cooking, baking, fitness, and mobile finance apps. TikTok is home to an incredibly diverse range of content, making it well-placed to benefit from a shift to ‘at-home’ in these categories. 

Many people turned to TikTok right at the height of coronavirus lockdowns. Now the platform is viral and having the peak of popularity, and its number of users is increasing in real-time. Users' concentration is a good mine for marketers. We can see that more and more brands and organizations are now using TikTok to promote their products.

The thing is video content. Nowadays, it is a powerful marketing tool. Tiktok is an app for short videos that is why it fits the video ad format. You have to incorporate the platform into your social marketing strategies. Here is why.

1. Social commerce trend 
The reason this feature trending now is its usability. You can complete the purchase through social media - without leaving the app. That is the next big thing for retailers. More brands are adding shopping-related content to their social media feed. The collaboration between Shopify and TikTok will open up social commerce opportunities for Shopify merchants on TikTok.

TikTok app allowed users to add links to their stores in bio. There is also one more feature for content creators - the CTA button (e.g. «buy») for videos. It means that now it is easier for brands to lead users straight to their websites to continue shopping. TikTok verification also can be an advantage as it validates the brand. Thanks to this functionality can increase brand awareness and reach the target audience. Particularly when it comes to Gen Z and Millennials. 

2. Hashtag challenge
One more purchase feature in TikTok is «Hashtag Challenge Plus» It allows users to browse products related to the sponsored hashtag within the app.

What is a Hashtag challenge? This unique content is one of the best ways to increase brand awareness and engage the target audience. TikTok is a huge home for content creators. Most of them are quite creative. The point of HS Challenge is that people create the content dedicated to your campaign. When users decide to participate in a challenge, they will create their original content and encourage others to do the same. If you want your brand to become viral, this is the chance. Create a definitive goal for your challenge, and there you go.

3. FinTech Trend 

Educational content is gaining popularity on TikTok as one of the ‘at-home’ activities. TikTok isn’t just the place for dance challenges and funny videos: it’s also an incredible tool for bite-sized learning and picking up life skills. Financial worries during pandemic times encouraged the popularity of finance, leading to a wave of ‘influencers’ sharing money-saving and investment tips on TikTok. 

Fanbytes reports: «As the older half of Gen Z grows up and enters the workforce, they’re interested in personal finance, banking, mortgages, and even investment. We’ve seen a jump in finance content on TikTok, with fintech brands joining the action. We’re also seeing ‘fin-influencers’ emerge: influencers who focus on personal finance, money management, or investment-themed content. 

Finance trends regularly go viral, from money-saving challenges to crypto and investment: cryptocurrency Dogecoin saw its value rise 40% after it went viral on TikTok. Younger users loved the meme value of Dogecoin but didn’t know what cryptocurrencies were, with some mistakenly calling DOGE a stock. However, their interest in Dogecoin allowed brands to engage with Gen Z, whether by issuing simple explanations of crypto, blockchain, or recommending alternative investment options (e.g. their products).

We’re also seeing ‘fin-influencers’ emerge: influencers who focus on personal finance, money management or investment themed content»

This trends can be an extreme advantage for affiliate marketers, by the way

What’s more, statistics reports: there is a huge 989.3 million views attributed to the #finance hashtag on TikTok and thousands of ‘financial’ series and content that have Gen Z coming back for more. 

TikTok status grew up from being a «Vine clone» app to a top platform that currently has no competitive counterparts in this segment. TikTok is conquering other social networks as well - users regularly share TikTok videos on Facebook, Instagram, and Twitter. App Annie predicts that in 2021 TikTok will not only join the club with a billion monthly active users (MAU) alongside Facebook, Instagram, Messenger, WhatsApp, YouTube, and WeChat, but it will surpass that milestone reaching 1.2 billion average monthly active users.