Affiliate Marketing Fraud To Cost $1.4 Billion Globally in 2020
The new global economic study by CHEQ shows that marketers are expected to lose $1.4 billion this year due to affiliate fraud.
According to the report made by this cybersecurity company, the affiliate marketing stands at $15 billion in 2020, however, at least 9% of all transactions are affected by fraud — with the unfair usage of shortcomings in tracking and attribution. In return, this is damaging the bottom line of companies in online sectors including travel, retail, and finance. And the future prognoses are even less attractive. Statistics say that the U.S. affiliate marketing spend is due to reach 8.2 billion U.S. dollars by 2022, up from 5.4 billion recorded in 2017. This means that if the tendency of growing fraud continues to rise with the spending on the market - it will soon become one of the core problems for even more sectors that it is now.