7 Tips for Lead Generation with Tik Tok Ads
TikTok is a social network with more than 1 billion users, and therefore a promising advertising platform. Gradually, advertising on TikTok has become one of the most popular trends in online marketing. Advertisers who understand the promise of this platform are already launching ads on TikTok.
Today we want to share with you 7 top tips for launching advertising campaigns on Tik Tok:
Features of the promotion
There are a few important things to consider before launching ads on TikTok:
- This is a mobile application, so your site should be very well adapted to the mobile version and load no longer than 4 seconds.
- The main content is short vertical videos
- The topics of the videos are varied, but to start the promotion it is better to choose the most popular ones. For example, choose trending music, dance or challenge.
- The main targets criteria in TikTok: country, region, age, gender, language, device, connection type, device price, behaviors (actions + categories and subcategories), keywords, interests, etc.
Format of creatives
The right ad format is half the success of a campaign. The needs, interests and entertainment of people have changed, so they no longer respond to advertising that worked even 5 years ago. They want to see interesting, creative, unobtrusive, entertaining and educational ads instead of clumsy and overtly promotional content.
Fun fact: TikTok can and should be creative. TikTok users are open to different ad formats - they like dynamic, kind ads, ads with real people and using trends. Create!
It's important to keep in mind that TikTok's audience is a clip-thinking people. They are accustomed to quickly absorbing information and do not like it when they have to concentrate on one thing for a long time. Therefore, the commercial should attract the attention of the user from the first seconds. The optimum is 15 seconds. This time is enough to convey to the user the most important thing.
Active advertising audience
As with many other traffic sources, TikTok ads work best for those with an exploratory instinct. That is, for people who are focused on the new - most users aged 13-25. When choosing an audience targeting, we recommend focusing on this age segment.
As for the geography of advertising consumers on TikTok, creatives perform best in the US, UK, Germany and France.
In second place are Singapore, Brazil, Mexico, Spain and Italy.
In order for the effectiveness of advertising campaigns not to decrease, you need to update the advertising creative in the campaign at least once every 2-3 weeks. But often, TikTok ads are tied to trends that disappear as quickly as they appear. Therefore, the launch of a new commercial even once a week is quite justified.
Moral: keep your creative backlog always replenished so that you can quickly update the creative in the campaign. In this way, metrics will not fall, and campaigns will not have to be put on a "stop".
The Secret to Ad Creative Success
A good creative is one in which the value of the product is conveyed to the user as transparently as possible — and this applies to any source of traffic.
TikTok not only reacts quickly to trends, but also creates them itself. But when you mindlessly follow trends, you risk losing the most important point in advertising: to convey the attractiveness of the product itself. In addition, the use of the trend does not guarantee high performance. Therefore, try to maintain a balance: spice up your creatives with trends, but do not deprive them of their "meat" - ideas.
What to Expect from TikTok Ads in 2022
Marketers need to focus on the quality of creatives on TikTok to stay ahead of the competition. Add more "life" to them - storytelling, acting, or other ingredients that hold the user's attention.
Today, mostly those creatives that fit into the concept of the social network — native ones — shoot out. If you want to achieve high performance on TikTok, then involve influencers in the creation of creatives, overlay titles on the video in the application itself, follow trends and use music that is popular on TikTok. Enjoy!